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Toyota’s Sandy Relief Doc Aims to Drive 1MM Meal Donations

Nine months after Superstorm Sandy created havoc along the East coast, communities are still feeling its devastating effects.  To help in the recovery process, Toyota, along with 360i, recently...

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Toyota Launches its Biggest Teen Safety Initiative to Date

This week, Toyota and 360i launched TeenDrive365, a comprehensive new campaign that marks the automaker’s largest-ever advertising effort to address teen driving safety. According to the National...

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What’s Buzzing: Real-life Pinterest Boards, Big Game Spots & More

Several brands made headlines this week during the Super Bowl – a somewhat lackluster game in which marketers vied to enter the conversation and connect with fans in social. Following the Big Game,...

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360i Marketing Summit Post-Conference Guide

In September we hosted our 2014 360i Marketing Summit, welcoming an exclusive group of clients to New York for a day of networking and education. It was another conference for the books – an...

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Toyota Focuses on Engaging Parents in Year Two of TeenDrive365

This week Toyota, in partnership with 360i, is introducing new TeenDrive365 resources that further emphasize the critical role parents play in helping keep teens safe behind the wheel. The ongoing...

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Toyota Introduces Oculus Rift Simulator to Combat Distracted Driving

At the Detroit Auto Show this week, 360i client Toyota launched an immersive distracted driving simulator featuring Oculus Rift, marking the first time the virtual reality technology has been used to...

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Toyota Creates Unique Symphony of GIFs from Production Line in ‘Gifony’

360i client Toyota is giving fans a rare glimpse “under the hood” of its world-renowned production process with a new campaign that connects the growing “how it’s made” conversation with one of the...

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Toyota Creates Inspirational ‘Toyota Effect’ Documentary Series

Most people don’t know what Toyota does when it isn’t making cars. In a new documentary series, The Toyota Effect, Toyota (client) is finding new ways to tell its story and share how the car...

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