Toyota’s Sandy Relief Doc Aims to Drive 1MM Meal Donations
Nine months after Superstorm Sandy created havoc along the East coast, communities are still feeling its devastating effects. To help in the recovery process, Toyota, along with 360i, recently...
View ArticleToyota Launches its Biggest Teen Safety Initiative to Date
This week, Toyota and 360i launched TeenDrive365, a comprehensive new campaign that marks the automaker’s largest-ever advertising effort to address teen driving safety. According to the National...
View ArticleWhat’s Buzzing: Real-life Pinterest Boards, Big Game Spots & More
Several brands made headlines this week during the Super Bowl – a somewhat lackluster game in which marketers vied to enter the conversation and connect with fans in social. Following the Big Game,...
View Article360i Marketing Summit Post-Conference Guide
In September we hosted our 2014 360i Marketing Summit, welcoming an exclusive group of clients to New York for a day of networking and education. It was another conference for the books – an...
View ArticleToyota Focuses on Engaging Parents in Year Two of TeenDrive365
This week Toyota, in partnership with 360i, is introducing new TeenDrive365 resources that further emphasize the critical role parents play in helping keep teens safe behind the wheel. The ongoing...
View ArticleToyota Introduces Oculus Rift Simulator to Combat Distracted Driving
At the Detroit Auto Show this week, 360i client Toyota launched an immersive distracted driving simulator featuring Oculus Rift, marking the first time the virtual reality technology has been used to...
View ArticleToyota Creates Unique Symphony of GIFs from Production Line in ‘Gifony’
360i client Toyota is giving fans a rare glimpse “under the hood” of its world-renowned production process with a new campaign that connects the growing “how it’s made” conversation with one of the...
View ArticleToyota Creates Inspirational ‘Toyota Effect’ Documentary Series
Most people don’t know what Toyota does when it isn’t making cars. In a new documentary series, The Toyota Effect, Toyota (client) is finding new ways to tell its story and share how the car...
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